BlockBeats News, October 25th, according to Reuters, Ferrari (RACE.MI) is planning to launch a new type of digital token to enter the cryptocurrency market and attract a tech-savvy younger generation. Its wealthiest fans will be able to use this token to participate in an auction for a Ferrari 499P — a Le Mans-winning endurance racing car that secured the championship for three consecutive years.
Currently, the scale of this plan is still relatively limited. The goal of this Italian luxury car manufacturer is to follow the trend of luxury brands, using this opportunity to connect with a young group of tech entrepreneurs who have rapidly accumulated wealth due to the AI and data center boom.
Following Ferrari’s acceptance of Bitcoin, Ethereum, and USDC as payment for car purchases in the United States starting in 2023, and its expansion of this service to Europe last year, this move further demonstrates its active embrace of emerging technologies and digital assets.
Ferrari is collaborating with the Italian fintech company Conio to launch the “Token Ferrari 499P” for its “Hyperclub” members — a club composed of 100 of the most unique and endurance race-loving customers. Members can engage in token transactions internally and use them to bid on this racing car. The project is set to debut officially at the start of the 2027 World Endurance Championship season.
